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Happy End
In Pursuit of Happiness
Expo 02, Switzerland
Seven interactive experience spaces revolving around the concept of happiness,
designed and produced for the life insurance Zurich Financial Services.
Once in a generation, Switzerland organizes a national exposition. During its 159-day run, Expo 02 attracted 10.5 million visitors. Located on the Arteplage in Biel, "Happy End" invited visitors on an expedition into their own lives.
Seven interactive discovery rooms recreated flashpoints of life's defining moments, offering the pavilion's 1.15 million visitors new views and perspectives on life. The red fragmented cube architecture symbolized the "building blocks of life".
Scope: Concept and artistic direction
Collab: Triad Berlin | Karl Karau Architekten
Awards: Art Directors Club 2003
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