Soreal Beijing

VR Entertainment Center

A 10,000-square-meter former blast furnace is converted into an extraterrestrial playground of virtual worlds.

We created the experience concept with a cohesive storyline and spectacular overall design, uniting around 50 Virtual- and Augmented Reality games that vary in format and gameplay.

The steel plant is transformed into the imaginary space station of the 'Sentient Interplanetary Alliance' - the venue for The Big Game. Here, conflicts between alien intelligences are played out in competitive games. A futuristic space shuttle transports visitors to an alien world on a mission to save humanity.

Scope: Creative concept and design

Collab: Storytelling: Amos Otto | 3D space: Ben Hansen, Tamara Batsmanova