visitBerlin
Identity System
Expressing the Berlin Spirit
visitBerlin, the destination management organization for the German capital, was looking for a new visual identity to express the city's dynamism and international appeal.
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The creative process for the new design began as a creative workshop with visiting students and faculty from ArtCenter College of Design in Pasadena, California. The young creatives' first-hand experience of Berlin and their fresh perspective informed the DNA of the new design: welcoming, varied, and in constant motion.
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The new visual identity is built around an animated logotype expressing movement and dynamism: visit is a verb.
Scope: Creative concept and design development
Collab: Visual Identity: Nik Hafermaas with Zeke Wattles | based on a creative workshop with visiting students and faculty from ArtCenter College of Design in Pasadena, California | Typeface: Erik Spiekermann with Alexander Roth, neue type foundry | Implementation: Susanne Schreiber with Maike Kästner, visitBerlin