Planet m
Media for the World
World Expo 2000 | Bertelsmann Media Group
Complete brand experience on 3,500 square meters: pavilion architecture, pre- and main show, exhibition area, and outdoor lighting in cooperation with James Turrell. Topic was the world of media and its profound influence on humanity.
Because Bertelsmann was "the biggest media company no one ever heard of," the brand used the World Expo 2000 in Hanover as an opportunity to present its leading role in mass media to the public.
We created an experience to draw people into the immersive world of Bertelsmann and engage them with the brand every step of the way: The Planet of Media was presented as a giant volume with glowing skin.
Visitors entered via a retractable elevator into a series of multimedia experiences focused on the history of media and cultural impact at the turn of the 21st century.
Scope: Scenography, exhibition design and branding
Collab: Triad Berlin | Karl Karau Architekten, BGKK
Awards: German PR Prize | DDC Award 2002